For Developers.

GRS offers the Developer a comprehensive platform and network through which to market their properties and services to a global audience. Designed to assist developers in both targeting their properties to the most receptive markets, assessed through the analysis of demographic data, and in reaching those markets in the relevant local languages. GRS achieves this and by operating through an integrated management software platform the Developer enjoys real time access to the key sales steps through the eyes of both their Real Estate agents and their customers

With a network of member agents in over a dozen countries across the globe, GRS offers a single point of access to a truly multi-national sales force. The GRS management team examines global trends and the demographics of cross border purchasers to identify the optimum global target markets for each specific project. Equipped with this target market knowledge GRS then works with its member agents and the Developer to generate a tailored cross border marketing campaign and makes recommendations as to the necessary marketing and sales collateral.

Successful Marketing.

Successful marketing is not just a matter of WHAT to tell people, it is also WHERE you tell them. From the quality press to the popular press, billboards to mailshot flyers, TV to the unlimited potential of the web, today’s media landscape is vast and is developing constantly. Knowing your markets is vital if you are to identify the correct balance between cost and target market penetration. GRS has been developed to provide the most effective analytical tools on which well conceived marketing campaigns are constructed.

Identifying the key messages to which customers respond and where they look when considering purchasing property in a foreign market are critically important and this cannot be overstated.
Do customers look to their local real estate agent when considering an overseas purchase? GRS have clear evidence that the majority of potential buyers prefer to work through a local real estate agent provided that the agent is able to offer both suitable product and can demonstrate that they understand more about the destination markets than the buyer. This extends beyond simply offering properties for sale. It includes the full range of services necessary to assess, negotiate, finance and contract to purchase the chosen property. The goal of the local real estate agent is to become the customer’s key contact point for their foreign purchase – this is what GRS delivers. However, customers build relationships based on trust with numerous organisations in their everyday life from banks to supermarkets, newspapers to travel companies. GRS offers the customers of member real estate agents direct online access to a group of leading affinity relationships. These relationships offer customers all the necessary services involved in their property purchase. quality assured These affinity partnerships also deliver another route to the global market for our member agents and developers.

The fundamental principle underpinning the GRS service is the consistent application of high quality, well targeted and integrated sales campaigns. Crucially, the use of high quality marketing sales material is often a key step in helping the customer to commit to a foreign house purchase. GRS creates high quality bespoke brochures which frequently increase typical customer response rates. The suite of GRS marketing collateral for our developer partners is produced in multiple languages to meet the requirements of the GRS target market demographics analysis – a critical factor if the project is to meet the needs of buyers in those target markets. It is astonishing how often developers and real estate agents simply provide sales collateral in their chosen language and assume that the local customer will spend time and effort translating it. This is rarely a safe assumption and will, at best, depress customer response rates.

. Geo-demographic target market analysis.
. Integrated PR campaigns.
. Development branding; creation and guidelines.
. Client contact management.
. Global promotion schedules.
. Multi-lingual marketing literature.

GRS are involved in the promotion of land and developments worldwide, please contact us for further information on the support that GRS can offer your company together with details of the range of support packages that are available.