For GRS marketing is about equipping the real estate agent with the correct tools to effecively market properties and ensure they market them at the correct target market.
At GRS we firstly analyse and identify a target market gathering data from industry governing bodies, market research organisations....
Once we understand the target market for a particular property and/or development we then ensue the Real Estate Agent is equipped with the correct sales tools to market the properties and respond to the enquiries efficiently...
When marketing a development and even an individual home GRS understand consumer behaviour in this industry and thus equip all of our member agents with a web portal using state-of-the-art technology, this is the first place the consumer goes to in search of information either before or even after seeing an advertisment.
As well as the start of the art website there are three key considerations for GRS in the initial client liason process for International property: 1./ Gaining Initial Interest 2./ Capturing and maintaining browsing interest 3./ Supplying the correct fulfilment tools to keep the clients interest and fulfil their needs at that time. The GRS marketing department therefore create the following suite of marketing collaterol, branded for each of our member agents and affinity partners:- PLACE IN A SCROLLING STRIP FROM RIGHT TO LEFT AN IMAGE OF ALL OF THE MARKETING PIECES WITH HOVER OVER TITLES AND WHEN YOU HIT THEM IT BRINGS THEM UP IN A POPUP WINDOW. -Flash e-brochures, branded ...-Important as in todays climate electronic fulfilment is more important than hard-copy, todays consumer want quick responses with state of the art brochures....
-Branded esteem brochures.....designed with the end consumer in mind rather than the developers ego...talks about the things the consumer wants. The actual layout and design is.......importnat as.....
-HTML emailers .....important as....how developed the actual layout and esign....
-Advert templates.....important as..getting the product informt of the consumer, maintain consistent quality for member agents brands..easy for member agents..
-PR.....is important asa after all who reads a publication full of adverts...power of pr hugely underestimate. how created and utilised, created by an independent pr consultancy... journalist.....
brochures.....(CGI/Copy writing, videos for developments, publications for agents, emc....additional services).
Campaign scheduling for agents and developers - about knowing how to market, where, why & when....
Dedicated sales support centre - Property specialist, outsourced partner run by lars evans....
-Translation services - importance of marketing in native language.
-Templates build up family of products....
Create a brand identity for developments/RE international departments.....
AT BOTTOM OF PAGE RATE CARD APPROXIMATE COSTS AND ALSO DEVELOPER PACKAGE COSTS....
Additional Products (services) text
GRS are able to offer a multitude of services in order to help you market more successfully. Listed below are the additional services we offer including the applicable prices. If you would like more information on any of these services or there is a service that you require but is not listed please do not hesitate to contact us, one of the team will be happy to help.
Services for Multiple Branches
Should an agent own multiple branches and require more than one GRS international platform, additional international websites can be created at an extra cost of €65 / £50 / $100 per calendar month.
Services for Domestic Websites
A domestic website can be created at an additional cost of €1000 / £750 / $1500, to the agent’s specifications. Maintenance and hosting of a domestic website will cost €150 / £120 / $250 per calendar month and will be discounted to €65 / £50 / $100 per calendar month if the agent is participating in GRS International.
Marketing Services
We offer additional marketing services to help you meet the GRS requirements for the various marketing materials we create. For example if you are unable to supply sufficient images for creation of any of the marketing materials we will be happy to assist in finding the relevant imagery for you. Additional services provided are listed below:
· Purchase of Imagery
· Design of logos, creation of a corporate identity
· Redrawing of files – if any files supplied for marketing material need to be redrawn a quote will be supplied for the necessary work.
· Design and marketing supplied by the GRS marketing department – Any work carried out will be charged at £80 per hour or £480 per day.
· Media planning
Cost for these services will be priced upon average timings for these activities unless otherwise stated. Prices quoted are in GBPS and will be invoiced in the currency of the customer at the prevailing exchange rate.
Copywriting Services
If you require copy to be written for any marketing element or would like existing copy edited, we are happy to provide a quote for the necessary work. We are also able to provide a proof reading service ensuring that there are no minor errors. The quote will be provided in GBPS and will be invoiced in the customer’s currency at the prevailing exchange rate.
outsourced partner emc dedicated to the real estate agent industry ..... establised in ..... specifically for real estate.... they create the following items.... portfolio emc...
outsourced partner big park
Global Referral Systems partner Big Spark Publishing (www.bigspark.co.uk) in the development of worldwide publishing solutions. Big Spark publish magazines and newspapers in both B2C and B2B sectors, Big Spark develop their own titles as well as publishing solutions for a number of blue-chip companies, offering a full service package from words to print - design to delivery. As a contract publisher Big Spark offer customers the opportunity to 'cherry pick' from their skills base, high quality design and print along with an informative and entertaining read is paramount to Big Spark's business philosophy.
Several areas: Creative marketing, Campaign planning, Sales support, Developer consultancy.
